Beating Canada`s Wine Communists

To this day, most Canadian wine consumers go to the same place Soviet citizens went to get their wine: the government shop, monopoly and cash cow created for and by the state.

Growing up in Canada in the seventies and eighties, I remember the wine section was almost an afterthought in the Provincial Liquor Board shop in my town, one or two aisles filled with mostly Liebfraumilch, Mateus and Baby Duck, a Canadian sparkling sweet wine made from vitis labrusca varieties. It was extremely popular, so much so that Andrés, the company that made it, actually discouraged Canadian vintners from planting vitis vinifera varieties.

The vintners eventually did plant European vines, and the quality of Canadian wine increased dramatically, thereby not only creating a viable Canadian wine industry but also sparking consumer interest in wine in general. The selection in the government shops has grown better: I can buy Grand Cru Classés and even Dom Perignon in my Saskatchewan hometown, and happily I came across some wines by Chapoutier in New Brunswick.

Still, I find it appalling that so many years later, provincial govenment shops still have a monopoly on the liquor industry in Canada. And it is ironic, since the province of Alberta has been quietly showing for the past 25 years that there is a better way. In 1985, the Conservative government there toyed with the idea of privatisation by granting three licenses to privately operate wine stores. By 1988, this had grown to twenty licenses; strangely, the number is now five or six. more>>

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